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Artisan livelihoods

“Why can't the world's artisans earn a living from work machines can't replicate?”

2nd
largest employer in the developing world is artisan work, after farming; most of its workers are women
Artisan Alliance, 2019
57%
more earned by handloom weavers who sell direct than via a middleman
Meher et al., 2023
Artisan work is the second-largest source of livelihoods in the developing world, yet the people who make things by hand increasingly cannot live on it.

Cut off from buyers, artisans depend on middlemen who set the price and provide the loans they need to buy materials and equipment, leaving many locked into debt. When artisans leave the trade for other work, their techniques, refined over generations, disappear for good.

For the rural women who make up most of this workforce, a steady craft income is often the only alternative to migrating to a city for wage work, away from family. When the trade fails, that alternative disappears too.

South Asia
High severity

Home to millions of handloom weavers and craftspeople undercut by cheap factory goods.Handloom Census, 2020

Artisans face the same squeeze from mass production worldwide, including craftspeople in wealthy countries.